Profile
ROIS NUTS is a renowned brand specializing in the production and distribution of premium-quality nuts and innovative snack products. Known for their exceptional taste and nutritional value, ROIS NUTS offers a diverse range of products, including a delectable selection
of chocolate-covered nuts, which blend the rich, indulgent flavor of Belgian chocolate with the natural goodness of nuts.
Vision
To be a global leader in the nuts and snacks industry, delighting consumers with a perfect harmony of health, taste, and indulgence.
Mission
To craft high-quality snacks that bring moments of joy and nourishment to consumers worldwide, while maintaining an unwavering commitment to excellence, innovation, and sustainability.
CORE VALUES
Quality Excellence
InnovatioN
Sustainability
Customer Delight
Production
Victoria NUTS Ltd. with ROIS brand first on the Bulgarian market developed the category of coated nuts, popular as beer peanuts, first offered mixes of roasted nuts, raw nut mixes, snack products from nuts and seeds, dried fruits in a chocolate glaze. The strategy imposing the fashion in the nuts, surprising the users and outpacing the competitors turned Victoria NUTS Ltd. Into the biggest manufacturer of coated nuts and chocolate dragees and ROIS positioned the trends in the industry innovation. ROIS is the leaders, which provoked the stereotype of pretentious people and satisfy their curiosity by offering at the Bulgarian market amazingly new, delicious and quality products for enjoyment in every moment of everyday living, and their time off.
Product Range
ROIS NUTS caters to a variety of snack lovers with its extensive product line, including
Roasted and flavored nuts
Raw Nuts
almonds, cashews, pistachios, walnuts, and more
Nut blends and snack mixes
Chocolate-covered nuts
Marketing
In 2017, after a series of marketing researches, the brand of ROIS gets a new identity. The company updated the brand portfolio, realized new packaging as image and technology to highlight the three major groups: traditionally roasted nuts, dried nuts and dried fruits, nuts dragee and mixes, first-class products. After renovation of the assortment at the commercial sites is intended introduction of new products unique for the Bulgarian market technology of production. In a response to the demand, the distribution of packaged nuts and dried fruits in the country and the chain of bakeries in Sofia were extended. It is intended the opening of bakeries throughout the whole state. Victoria NUTS Ltd. produces and exports about 1/3rd of the ROIS branded products in 20 foreign markets in Europe, the Middle East and Asia, including popular for the tourists’ exotic islands.
Export
Over 100 types of nuts are offered In 25 bakeries, and at the present time ten bakeries outside Sofia – in Veliko Tarnovo, in Plovdiv, in Varna, in Burgas and soon in other Bulgaria towns
Victoria Nuts Ltd produces over 1 000 000 packs of ROIS nuts per month